CRM outcomes for lead-generation agencies

Cost per qualified lead calculator

Enter spend and unique lead counts from the same cohort, use a consistent sales qualification definition and allow the same time for leads to mature

Calculate CPL and CPQL

Example: $2,000 / 10 qualified leads = $200 CPQL, CPL = $20, qualification rate = 10%

The default values are illustrative, calculations stay in your browser, no numbers are sent to ProvenAd

Understand the result

CPL = spend / unique leads, CPQL = spend / unique qualified leads, qualification rate = qualified leads / leads

If no leads qualify, CPQL is undefined, this does not mean the acquisition cost is zero

If the outcome counts only include attributed leads, label the result accordingly and show attribution coverage alongside it

Before changing a budget

Check source consistency, duplicate records, cohort maturity and missing outcomes, this calculator does not establish profitability or a causal effect

Read the worked CPQL comparison and the coverage guide before using the numbers in a client report

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